Online advertising is key to the success of many businesses. The digital nature of this form of advertising allows great flexibility in terms of targeting & adapting your advertising.
Many businesses successfully use Google Adwords as a route to increasing the number of visitors to their web site, and this can increase sales. This is referred to as pay per click or PPC advertising. Vision 4 Business helps many clients to create and manage successful adí campaigns. You will find answers to a few common questions here. Please contact Vision 4 Business for more information on training, design, and campaign management services.
Find out about our digital advertising Services
A few things to consider:-
you can create digital text and or display ads some examples are shown on this page.
Set up Adwords
In order to use Google adwords you will need to do the following:
set up an adwords account, including Billing details.
Create one or more advertising campaigns, with an allocated daily budget.
Text and Display advertising
Create text or display adís, such as those examples here.
Adwords Text Advertisements
Choose keywords that you wish to trigger you ad so that the person searching has your ad displayed on their screen.
Example : We might want someone searching with the term Ď saving for retirementí to generate the example adís below. In order to do this we have to choose the words and phrases that we would like to trigger the adís, and how much we are willing to pay if someone clicks on the ad to visit our site -
This mechanism is called ĎPay per Clickí or ĎPPCí.
The price we pay is based on a bidding mechanism, and you can choose how much to bid for example £1.00 for the phrase ĎAdvice on pensionsí. Typically we might have many phrases that we want to trigger our adís. You only pay when someone clicks the adís.
Display ads such as the one above are shown on websites. These are part of Google 3rd party and affiliate networks. There are many ways of targeting your adís so they reach your target market. Contact us for more details.